Portfolio
Social Media Strategic Campaign Book—Client work for Non-Profit.
For my Public Relations capstone course “Public Relations Cases and Campaigns,” my team created an extensive social media-based strategic campaign for a local non-profit jazz organization, CNY Jazz Central.
Using the RACE model—Research, Action Communications and Evaluation, we worked to create a social media plan for CNY Jazz Central to address their problems in acquiring new audiences, availability of information and getting donations.
Integrated Social Media Recommendations—Syracuse University Public Relations Coursework
This presentation detailing recommendations for an integrated social media plan on behalf of a client.
Tesla News Focused Report to Management—Syracuse University PR Coursework
In this assignment, an audit of Tesla in the news was conducted and reported to hypothetical senior management. Communications recommendations were given.
The following information is part of a class assignment at the S.I. Newhouse School of Public Communications, Syracuse University, February 2022. All information is intended to be sourced appropriately.
Dharma in The Ramayana—Analytical Essay
This essay was produced for a world literature course in my sophomore year of college and was praised as “graduate school level of quality writing and analytical acumen” by the professor. In the essay, I detail how The Ramayana indoctrinates the Hindu concept of dharma and the importance of divine will to readers by illustrating proper and improper dharma through character dialogue and actions within the story. (image source)
National Geographic’s Diversity & Inclusion Initiatives—PowerPoint, Syracuse University Public Relations Coursework
This presentation outlines National Geographic’s diversity and inclusion programs and initiatives as of May 2021. Their Black Lives Matter statement, issued in June 2020 is discussed and visual examples of diverse content offerings are included. Finally, a few recommendations are offered.
Event Talking Points & Q&A— Syracuse University Public Relations Coursework
This document contains talking points and answers to possible questions about a hypothetical event.
The following information is part of a class assignment at the S.I. Newhouse School of Public Communications, Syracuse University, April 2021. All information is intended to be sourced appropriately.
Press Release 44 New Voices— Client Work
As an Account Supervisor at Hill Communications, I authored this press release for my client 44 New Voices in spring 2022.
Conversation about Do the Right Thing (1989) with the Film’s Assistant Editor, Tula Goenka—Feature Story
This feature article details the conversation Tula Goenka, film editor, had with a college class to discuss Spike Lee’s 1989 film, Do the Right Thing.
eNewsletter—Syracuse University Public Relations Coursework
This eNewsletter was created with a message from my chosen company’s CEO, other articles to choose from, and news about the company.
The following information is part of a class assignment at the S.I. Newhouse School of Public Communications, Syracuse University, March 2021. All information is intended to be sourced appropriately.
The Lerner Center for Public Health Promotion—Hill Communications Fall 2020 Client Report
This client report details the Fall 2020 semester public relations work Hill Communications did on behalf of the client, the Lerner Center. I was an Account Executive working for the Lerner Center account where I spent the majority of my time curating and posting social media content, as well as brainstorming with my team.
Heteroglossia of Perspective in Miguel de Cervantes Don Quixote—Essay
In this essay, produced for a World Literature course, I discuss how Miguel de Cervantes’ Don Quixote parodies the traditional ideals of chivalry by allowing a multiplicity of voices—a heteroglossia—which challenges traditional discourse within the new literary format of the novel. (image source)
How Small Business is Handling COVID-19—Short Film
This 3-minute journalism film, which I produced, directed, and edited, shows how a 100-year-old hardware, plumbing, and electrical supply house—Jos. Finkle & Son—has adapted due to coronavirus.